One of the first stages of the design process for me at least is the production of a conceptual moodboard. After an initial meeting with the client where I take copious notes, I then go away and with the ‘buzzwords’ of the meeting I lay out images and ideas and create a project specific set of pictures, some ambient, some literal, all relevant.
This is an example of a board below produced for a client where we are working on the ground floor of a house in Ladbroke Grove, specifically the living areas, kitchen and garden. With a modern glass and concrete extension, the objective is to make the garden part of the urban/industrial architecture, integrating it with sharp lines, water and lawn and glossy black marble, lots of texture and sculptural forms and to reflect this inside with dark timber and polished concrete work surfaces.
The buzzwords behind this board were drama, light and shade, black, urban, sculptural, gloss and matt textures, glass and concrete, grass and marble, masculine, linear, sharp.