One of the first stages of the design process for me at least is the production of a conceptual moodboard.  After an initial meeting with the client where I take copious notes, I then go away and with the ‘buzzwords’ of the meeting I lay out images and ideas and create a project specific set of pictures, some ambient, some literal, all relevant.

This is an example of a board below produced for a client where we are working on the ground floor of a house in Ladbroke Grove, specifically the living areas, kitchen and garden.  With a modern glass and concrete extension, the objective is to make the garden part of the urban/industrial architecture, integrating it with sharp lines, water and lawn and glossy black marble, lots of texture and sculptural forms and to reflect this inside with dark timber and polished concrete work surfaces.

The buzzwords behind this board were drama, light and shade, black, urban, sculptural, gloss and matt textures, glass and concrete, grass and marble, masculine, linear, sharp.

image copyright Sarah Berry Ltd


  1. BrettFriday, May 7, 2010 at 1:32 am

    I would love to see how this one looks at the end. I know that’s a lot to ask, but this is a new idea to me. I’m not the creative sort but think your art to be genius. It’s a real talent you have there and thanks for taking the time to share the boards and buzz words… Appreciate it!

    1. SarahFriday, May 7, 2010 at 8:28 am

      Hi Brett,
      Goodness what a wonderfully kind comment – thank you, you are so very sweet. I will absolutely post after photos, projects always take a long time so it will be a while before I can update with after pics but I certainly plan on sharing all of the progress too.
      Thank you again for your kind comment,

  2. IonaFriday, May 7, 2010 at 8:17 am

    Oh I love lots of glass, marble and masculinity in design. This sounds so exciting. Loving the garden feature. And Brett clearly has good taste as I’m loving the QB factor big time.

    1. SarahFriday, May 7, 2010 at 8:54 am

      I love clean masculine design too and I love integrating gardens into the overall design, don’t you love the shiny black tile in these pictures?!


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